The AI voice agent that handles every
where-is-my-order call.
$200+ AOV brands lose customers when CX response takes 12+ hours. We install the AI that handles order status, returns, sizing questions, and win-backs — 24/7, in your brand voice, wired to Shopify + Klaviyo + Gorgias. CX team focuses on the 20% of tickets that need a human. The other 80% close on the first call. From $800/mo.
What the open loop is costing you.
The conservative numbers below are pulled from luup's audit data and published industry research for ecommerce. Every leaky channel here is a competitor's win.
- · Klaviyo ecommerce benchmarks 2024: 24% of high-AOV customers churn after one bad CX experience.
- · Gorgias industry report: average mid-market brand has 600+ tickets/month, 40% are repeat questions.
- · luup audit of 5 mid-market DTC brands, Q1 2026.
Wired into the tools you already run.
Shopify is the cleanest — order status, return eligibility, fulfilment data flow live to the AI. WooCommerce uses Make.com bridges. Klaviyo customer attributes (LTV, segment, last purchase) inform the script tone — VIPs get fast-tracked, win-back targets get an offer mid-call.
Four playbooks shipping in week one.
Each playbook is shippable within live in 5 days of kickoff. Most ecommerce clients start with the first two and add the rest in weeks 2–4.
Order status + tracking
Caller asks "where is my order?" — AI looks up the order in Shopify, reads the latest tracking event, provides ETA, sends a tracking link by SMS. If the order is delayed >2 days past ETA, escalates with an apology + discount offer per your CX policy.
40-60% ticket deflectionReturns + exchanges
Customer wants to return — AI confirms eligibility (within return window, item not final-sale), generates the prepaid label, sends to the customer by SMS, books a courier pickup if the brand offers that. For exchanges, captures the new size + ships before the return arrives.
~$28k/mo in CX team time savedSizing + fit advice
AI knows your size guide and product details. Caller is between sizes — AI references customer's previous order history (kept this size, returned that one) and recommends the right fit. Reduces return rate when sizing is the cause.
12-18% return rate dropWin-back lapsed customers
Outbound AI calls customers who haven't purchased in 90+ days. Brand-voice opener, references last purchase, surfaces a relevant offer (new arrivals in their size, restock alert, exclusive discount). Books the order live or sends a personalised cart link.
8-15% reactivation rateReal numbers from a real operator.
A $4M GMV apparel brand we audited cut ticket volume 47%
What it costs, without the dance.
Ecommerce deployments run $800/month for support deflection only, $1,400/month with returns + exchanges automation, $1,800/month with full lifecycle (support + returns + win-back). Setup is $2,500-$5,000 depending on integration complexity.
Five things ecommerce operators ask first.
The questions every ecommerce prospect asks on the first call. Answers in writing so you can decide before booking.
Does it integrate with my Shopify?
Yes — direct via Shopify Admin API. The AI reads order data live (status, fulfilment, returns history, customer LTV) and writes back when needed (return labels generated, exchange orders created, support notes added to the customer record).
Can it actually process returns?
Yes when wired to Loop Returns, AfterShip Returns, or directly via Shopify. The AI confirms eligibility, generates the prepaid label, sends to the customer by SMS, books courier pickup. For final-sale or out-of-window items, it routes to a human with full context.
Will it speak in our brand voice?
Yes. ElevenLabs voice cloning gives you a custom AI voice. Brand voice document (tone, do-not-say words, specific phrases) is captured during week-1 setup. For DTC brands with a strong voice (Gymshark, Glossier-style), the AI matches it on the first draft.
What about multi-language support for international brands?
ElevenLabs supports 29 languages. We commonly run English + German / English + French / English + Spanish for European DTC brands. Detection happens in the first 5 seconds, switches mid-call. Each language adds ~2 days to deploy + tune.
When does it hand off to a human?
Three triggers: complaint sentiment (negative review intent, refund disputes), VIP recognition (top 5% LTV customers always get a human option), and unsupported requests (legal threats, accessibility accommodations, anything outside the AI's scoped knowledge). Handoff is instant via Slack or your CX inbox.
What we’re writing about ecommerce.
Latest from the luup blog, tagged for ecommerce operators. Numbers, scripts, real benchmarks — everything we’d send a prospect on the first call.
Other verticals we ship voice agent for.
Same Vapi + ElevenLabs + Twilio voice agents, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for ecommerce
voice agent?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.