2 onboarding slots open this month · we cap at 4 / mo

The AI voice agent that books, recalls, and
triages every dental call.

Front desk runs the practice — but when they're with a patient, the phone goes unanswered. We install the AI that picks up every call, books appointments into Dentrix or Open Dental, runs recall campaigns, and triages emergencies — without ever sounding like a robot. Live in 5 days. HIPAA-aware. Built for 1-chair private practices through 30-location DSOs.

The math

What the open loop is costing you.

The conservative numbers below are pulled from luup's audit data and published industry research for dental. Every leaky channel here is a competitor's win.

180 / mo
Inbound leads / month
Forms, portals, ad clicks, walk-ins — every channel that requests a callback.
22% missed
Calls missing the agent
After-hours, double-booked, in showing, on another call. Funnels to voicemail or a competitor.
~1.4 hrs
Average response time
From inquiry to first human contact. Every minute past 5 cuts conversion meaningfully.
lunch + after-5pm
When most calls hit
The coverage gap most operators stop staffing for — and the one buyers actually call in.
Conservative annual leak
€32k+ / yr
Conservative back-of-envelope: missed leads × average commission × known close-rate decay. Most operators tell us the true number runs 2–3× higher once you count repeat business and referrals.
  • · ADA Health Policy Institute 2024: average dental practice misses 22% of inbound calls.
  • · Solutionreach industry report: each missed call costs an average of $237 in lifetime patient value.
  • · luup audit of 9 mid-market dental practices, Q1 2026.
The stack

Wired into the tools you already run.

DentrixOpen DentalEaglesoftNexHealthDentallyCurve DentalCalendlyTwilio SMS for confirms + reminders

NexHealth is the cleanest API for dental — write-to-calendar from the AI takes 2-3 days. Direct Dentrix / Open Dental writes use the Bridge API or a Make.com connector. For practices without a digital scheduler, the AI books into a shared Google Calendar that the front desk syncs nightly.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 5 days of kickoff. Most dental clients start with the first two and add the rest in weeks 2–4.

Appointment booking, 24/7

Caller wants a check-up? AI offers next 3 open slots, books, sends SMS confirm. New patient? AI captures basic info (insurance carrier, reason for visit), schedules a longer slot, sends new-patient forms link by SMS.

+30-45% bookings vs. front-desk-only

Recall campaign automation

Patients overdue for a 6-month cleaning get an outbound AI call (not a text). Conversational tone, books the slot live, handles "I want to reschedule" or "send me a text instead" naturally. Doubles recall response vs. SMS-only campaigns.

2-3× recall booking rate

Insurance verification triage

Caller asks "do you take Delta Dental?" — AI answers from your accepted-payor list, captures the plan name + member ID, and tags the appointment for the front desk to verify before the visit. Saves 8-12 minutes per new-patient call.

~10 hrs/week front-desk time back

Emergency triage

Caller reports pain or trauma — AI runs a 4-question triage script (pain level, cause, swelling, last-eaten time), routes to the on-call dentist or books an emergency slot the same day. Disclaimers handled per state board guidance.

Same-day emergency capture
The benchmark

Real numbers from a real operator.

Audit benchmark

A 4-chair private practice we audited cut missed calls from 28% to 0%

Dental · suburban US
0%
missed calls
+38%
recall response
11 hrs
front-desk time / wk back
Pricing

What it costs, without the dance.

Single-practice deployments run $800/month for inbound booking + recall + triage. Multi-location DSOs run $400/month per additional location after the first. Setup is $2,500 single-practice, $5,000-$8,000 for 5+ location rollouts including practice-specific script variants.

Dental Clinics · FAQ

Five things dental operators ask first.

The questions every dental prospect asks on the first call. Answers in writing so you can decide before booking.

Is the AI HIPAA compliant?

Yes when configured correctly. luup builds in TCPA + HIPAA-aware controls: encrypted call recordings, BAA with Twilio + Vapi, no PHI sent to third-party transcription outside the BAA scope, and call-recording disclosure on every call. We sign a BAA with the practice and document the data flow before go-live.

Can it answer insurance + pricing questions?

Insurance: yes — it confirms whether you accept a given carrier from your accepted-payor list. It does not quote out-of-pocket cost (that's verification work). For procedure pricing, it gives a band ("cleanings start at $X") and books a consultation if they want exact numbers.

What about emergencies — does it know what to do?

Yes. The emergency triage script is built per-practice with the dentist's input. It asks pain level, cause, swelling, and last-eaten time, then routes: same-day slot for true emergencies, on-call dentist contact for after-hours, ER referral for trauma above the practice's scope. Audit trail is logged.

Does it know our specific procedures and pricing?

It knows whatever you give it. We capture your fee schedule, accepted payors, and procedure list during week-1 setup. The AI references this in real-time. New procedures or pricing updates take 1 hour to apply and ship same-day after your approval.

What does after-hours coverage cost?

Same flat rate. AI doesn't bill by the hour — $800/mo covers 24/7 inbound for a single-location practice. For multi-location DSOs we route by practice ID at $400/mo per additional location after the first.

Insights · dental

What we’re writing about dental.

Latest from the luup blog, tagged for dental operators. Numbers, scripts, real benchmarks — everything we’d send a prospect on the first call.

More on the luup blog · new posts every Mon / Wed / Fri.

Ready for dental clinics
voice agent?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

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