We build AI infrastructure
that runs your business while you sleep.
Not glue-code in a Make.com canvas. Real systems — agents, integrations, dashboards — owned by you, hosted on your stack, watching your ops 24/7. Every action logged. Every loop closed.
Pick a trigger. Watch a system run.
This is one of the systems we ship — running in your browser, right now. Click any input to see how AI routes the work through classification, enrichment, decision, and execution. Every step logs.
Two tiers. One backbone.
Most teams need the infrastructure quietly running their ops. Some teams want to see and steer it. Add a frontend when you want eyes on the loop.
AI Infrastructure.
- Workflow audit + ROI-ranked opportunity list
- 2–4 production automations — Make.com / n8n / native API / custom code
- AI agents wired into your stack (CRM, inbox, billing, calendar, Slack)
- Monitoring, alerts, retry logic, full audit trail
- Hosted on your infra · we walk away · nothing breaks
// runs invisibly. ops happens. you don't think about it.
Infrastructure + Control panel.
- Custom dashboard for your team — trigger, pause, override, replay
- Live activity feed · per-system telemetry · SLO tracking
- Role-based access · approval workflows · manual-handoff queues
- Brand-matched UI · embeddable widgets for client-facing flows
// for teams who want their ops visible, steerable, demo-ready.
OpenClaw. Browser agents that
actually click.
Some workflows live behind logins, in tools without APIs, in messy admin UIs. OpenClaw is our browser-native AI agent — it operates real software like a human, but at machine speed, on a schedule, every day.
One message in. Five tools fire.
Pick a real-world message below and click run. Watch what happens in your stack — Slack, HubSpot, Calendar, Email, Stripe — in the order it actually fires. This is the loop we ship for ops teams: a single inbound becomes 5 actions across 5 tools, in seconds, without anyone touching a keyboard.
How a build goes.
Four phases. No kickoff theater. No PMs in the loop. We sit with your team, find the loops worth closing, and ship.
Audit + map
One day with your ops people. Every repetitive workflow tracked, scored by hours saved × build complexity. Out: ranked opportunity list.
Spec the loops
Pick the top 2–4 together. Each gets a one-pager: trigger, flow, failure modes, owner, the metric that proves it works.
Build + harden
Right tool for each loop. Tested with real data. Monitored. Logged. Frontend (if 02) ships in parallel.
Watch + extend
Monthly review — what ran, what broke, what loop is next. Backlog never stops paying back.
How we start. What unlocks.
No procurement theater. No 7-step intake. We open with a free audit, ship a written spec in 48 hours, and start building the week after — or we don't. Once you're inside, the menu is wider than what we lead with.
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01You drop a noteEmail, form, DM. Tell us what's bleeding hours. No NDA dance, no intake form with 14 fields.~30s · day 0
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02Live stack audit30 minutes. Screen on. We walk your tools together and pin the 3 highest-ROI loops on the spot.free · day 1–2
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03Written spec + priceOne pager per loop: trigger, flow, failure modes, owner, the metric of success. Fixed price, fixed deadline.48h · day 3–4
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04Greenlight → buildIf the math works, you sign. We start by Monday. First system live within 7–10 days. No PMs in the loop.kickoff · day 5–7
Starter loop
One audit + 2 automations + 1 dashboard. Cheapest entry. Proves it works.
tier_01.liteOps infrastructure
4–8 systems wired across CRM, inbox, billing, calendar, comms. Always-on. The full backbone.
tier_01.fullBrowser agents
Custom OpenClaw agents for tools without APIs. Scrape, reconcile, post, screenshot. Daily, on schedule.
+claw_moduleControl panel
Branded dashboard for your team. Trigger, pause, override, replay. Audit trail and SLOs included.
tier_02One month, in your slack
We sit in your channels, ship 4–6 things, train your ops people. By month two, your team owns it.
embed.monthQuarterly extend
Each quarter we pick the next 1–2 loops. Backlog never stops paying back. Cancel anytime, keep the code.
retainer.qYou don’t need another tool.
You need the loop closed.
Book the 30-minute stack audit. We map your ops live, name the 3 highest-ROI loops, and price the build — all on the call. Here’s exactly what walks out the door:
Live stack map
We share-screen your CRM, inbox, calendar, billing, and every manual handoff between them — in 30 minutes. You see the leaks for the first time.
3 highest-ROI loops, ranked
Not “ideas.” Specific automations with hours/week saved, €/year recovered, and time-to-ship — written down for your team to read after the call.
Honest build cost + timeline
Quote in writing. No “let’s hop on another call.” If you don’t want us to build it, the audit is yours — ship it with someone else.
Loom recap for your team
A 5-minute video you can send your founder, CFO, or ops lead. They see the case before you have to pitch it.
If we don’t find at least €30,000/year in recoverable ops on the call, the build doesn’t happen. You keep the audit, the ranked list, and the Loom — we don’t waste your team’s time.
We take 3 builds per month. The audit is free because we’d rather walk away from a bad fit than ship something we can’t make pay back. 2 slots open this month.
// P.S. — If we’re not the right fit, you still keep the audit and a referral to someone who is. The call is never wasted.
Six questions before we start mapping your workflows.
Make.com vs n8n vs Zapier, the 25-hour-week math, the rollback story, ownership — every founder asks these. Answers grounded in luup's shipped engagements.
What is closed-loop automation?
Closed-loop automation is software that owns an entire process end-to-end — from trigger to outcome — without manual handoffs. luup builds these on Make.com, n8n, or Zapier with custom logic, error handling, and human approval gates only at decision points. Outcomes are measured in hours returned per week.
Make.com vs n8n vs Zapier — which does luup use?
Make.com for most workflows (best UI, best pricing). n8n for complex branching, AI agents, and self-hosted requirements. Zapier when the client already lives in Zapier and migration is not worth it. We choose per workflow, not per client — most clients run a mix.
How much time does AI automation actually save?
luup's shipped automations average 25 hours per week back to the founder or ops team within 30 days. Highest-leverage wins: cross-platform marketing reporting (3h/day), CRM enrichment (5h/week), invoice processing (4h/week), and proposal generation (6h/week). Numbers are auditable per client.
How long does an automation deployment take?
14 business days from kickoff to production. Week 1: workflow audit, system access, and dependency map. Week 2: build, test on shadow data, and ship behind a feature flag. Day 14: live with monitoring, error alerts, and a documented runbook your team can run without us.
What if the automation breaks?
Every luup automation ships with error monitoring (Make scenario history, n8n executions, or custom Slack alerts), a documented rollback path, and a 30-day post-launch warranty. Breaks during the warranty are fixed within 24 hours. After 30 days, an optional managed-support tier starts at $500/month.
Do I own the automations?
Yes. luup never installs an opaque "agency-only" account. You own the Make.com / n8n workspace, the API keys, the documentation, and the runbook. If you part ways with luup, the automation keeps running and your team can edit it.