2 onboarding slots open this month · we cap at 4 / mo

Forty on-brand assets a month for
hotels, restaurants, and stays.

Hotels + restaurant groups need creative across 6+ channels (paid social, organic, email, OOH, in-property, portals) — and the brand has to stay tight across all of them. We codify your Brand DNA in 7 days, then ship 40+ on-brand assets monthly. Marketing director focuses on strategy, not assets.

The math

What the open loop is costing you.

The conservative numbers below are pulled from luup's audit data and published industry research for hospitality. Every leaky channel here is a competitor's win.

6+
Creative channels
Paid social + organic + email + OOH + in-property + portal listings = 6+ channels per property.
~12 / mo
In-house output
Average hotel marketing team output: ~12 fully-branded creative assets per month.
~70%
Brand consistency
Estimated brand consistency rate across hospitality groups using freelancer-only creative production.
~$10k / mo
Freelancer + agency spend
Mid-market hotel: combined freelancer + agency creative spend per month before in-house time.
Conservative annual leak
$120k+ / yr
Just from creative production cost + opportunity cost of slow brand-consistent output. Doesn't count the direct-booking lift left on the table from weak conversion creative on the brand site.
  • · Skift Hospitality 2024: 60% of mid-market properties cite "creative production" as their #2 marketing pain.
  • · TrustYou data: visually-consistent property branding drives 14% higher direct-booking conversion.
  • · luup audit of 4 mid-market hospitality groups, Q1 2026.
The stack

Wired into the tools you already run.

Figma (brand DNA)Adobe CC (export handover)Meta Ads ManagerMailchimp / KlaviyoBooking.com / Expedia contentOpenTable / Resy creativeIn-property screen feedsPrint-ready PDF packs

Brand DNA in Figma — bespoke per property type (boutique hotel vs restaurant group vs resort). Assets shipped pre-sized for Meta + Klaviyo + OTAs + in-property screens. Direct print packs for OOH + signage + collateral. We do not handle media-buy execution; that stays with your agency or in-house media buyer.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 7 days of kickoff. Most hospitality clients start with the first two and add the rest in weeks 2–4.

Seasonal campaign creative

Spring / summer / autumn / winter / festive — 4-5 seasonal creative drops per year, each 30-40 assets covering paid social + email + in-property + OOH. Lock the brand calendar 60 days ahead, ship to schedule.

~$24k / quarter saved

Restaurant menu launch creative

New menu drops → 12-asset pack within 5 days: hero photography composites, story sequences, OpenTable / Resy listing visuals, in-table tent cards, social rollouts. Same Brand DNA, delivered weekly during launch period.

~3× faster menu-to-market

Direct-booking conversion creative

Brand site hero, mobile + desktop banners, retargeting ad sets, abandoned-booking email creative — all built to convert direct bookers vs. OTA. Combined with the AI Automation guest comms = direct bookings up 18%.

+18% direct bookings

Multi-property + portfolio brand consistency

Hospitality groups with 3+ properties: each property has its own DNA variant inheriting from the parent group. New asset for any property is auto-on-brand for both property + group. Solves the 'one property looks 6 years older than the rest' problem.

90%+ multi-property brand consistency
The benchmark

Real numbers from a real operator.

Audit benchmark

A 3-property boutique hotel group we modelled cut creative production cost 60%

Hospitality · 3-property boutique · EU
-60%
creative production cost
+18%
direct bookings
40+ / mo
on-brand assets
Pricing

What it costs, without the dance.

Hospitality Ad Factory runs $4,500-$12,000/month depending on property count + scope. Brand DNA Sprint is one-time $5,000 — required before factory output. Volume discounts at 4+ properties.

Hospitality Brands · FAQ

Five things hospitality operators ask first.

The questions every hospitality prospect asks on the first call. Answers in writing so you can decide before booking.

Does it work for both hotels and restaurants?

Yes — Brand DNA captures the difference (boutique hotel = elevated stillness; restaurant group = energy + pace). Templates differ; the engine + delivery cadence is the same.

How does it integrate with our PMS / OTA setup?

Creative is shipped pre-sized + named for direct upload to Booking.com / Expedia / Airbnb / direct site CMS. Your existing agency or in-house team handles upload + media buy. Combine with luup's hospitality automation product for full PMS integration.

Can we keep our existing photographer?

Yes — we use your existing photography as inputs. For groups without strong photo libraries we coordinate shoots with photographers in our hospitality network. Photography fees passed at cost.

What about multi-language creative?

Supported. EN + DE / EN + FR / EN + ES / EN + AR — each language a Brand DNA variant. Captions + headlines reviewed by native speakers before shipping.

How much does Ad Factory for hospitality cost?

$4,500/month for single-property creative, $9,000/month for 2-3 property groups, $12,000/month for 4+ property groups + restaurant brand. Brand DNA Sprint is a one-time $5,000.

Ready for hospitality brands
ad factory?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

Closed loopShip in daysTallinn / BaliNow booking May
Luup Agency

Luup builds the AI systems your business needs to grow — websites, voice agents, automation, and the Content Factory. Shipped in days, not months.

★ Now bookingEU + APAC
The newsletter

Occasional notes on
what’s actually working.

No spam. Cancel anytime. Occasional notes only.
DOC · LUUP-FOOT-001 · © 2026 Luup Agency · All rights reserved