2 onboarding slots open this month · we cap at 4 / mo

Forty on-brand assets a month —
medical-grade trust, lifestyle-grade pull.

Health + wellness lives or dies on the trust gap: medical credibility AND lifestyle aspiration in one frame. We codify your Brand DNA — clinical authority + warmth — then ship 40+ on-brand assets monthly across paid, lifecycle, in-clinic, and OOH. Brand stays tight; the regulators stay quiet.

The math

What the open loop is costing you.

The conservative numbers below are pulled from luup's audit data and published industry research for health + wellness. Every leaky channel here is a competitor's win.

~10 / mo
In-house creative
Average mid-market medspa / gym / wellness brand: 10-15 fully-branded creative assets / month.
~50%
Compliance-clean
Industry estimate: only ~50% of in-house medspa creative passes med-board / FDA-compliance review first round.
~22 days
Wellness ad fatigue
Wellness vertical Meta + Google CPA starts climbing ~22 days after a hero creative ships.
~$100k / yr
Loaded creative spend
Combined cost of in-house designer + freelance medical-compliance editor at mid-market wellness brands.
Conservative annual leak
$100k+ / yr
Just from creative production. Doesn't count compliance violations + ad-platform suspensions from off-policy claims, or the booking pipeline lost from stale lifecycle creative.
  • · ASAPS 2024 Industry Survey: 70% of US medspas report Meta ad rejections > 1×/quarter due to compliance issues.
  • · IHRSA 2024 Fitness Report: top-quartile gym chains ship 30+ creative assets/month, see 2× member acquisition.
  • · luup audit of 3 mid-market wellness brands, Q1 2026.
The stack

Wired into the tools you already run.

Figma (brand DNA)Adobe CCMeta Ads ManagerTikTok Ads Manager (gym + supplement)Mindbody / Boulevard (in-app creative)Klaviyo / MailchimpGoogle Ads (medspa local)Print-ready PDFs (in-clinic + OOH)

Brand DNA in Figma — clinical-side variant + lifestyle-side variant. Compliance review built into the QA gate (Meta Ads policy + FDA wellness claims + state med-board language). Pre-sized assets for Meta + TikTok + Google + Mindbody / Boulevard in-app banners + in-clinic print + OOH.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 7 days of kickoff. Most health + wellness clients start with the first two and add the rest in weeks 2–4.

Treatment / package creative refresh

8 angles × 5 colourways = 40 paid-social variants / month for treatment + package promotion. Compliance-checked language. Sized for Meta + TikTok + Google. Refresh every 22 days for the wellness fatigue cycle.

~25% CPA reduction

Before-and-after content (compliance-safe)

Templated B/A layouts that comply with state med-board + Meta Ads policy. Patient-consent workflow + watermark + disclaimer pre-built into the template. Replaces the inconsistent freelancer-driven approach that triggers ad rejections.

0 compliance violations / quarter

In-clinic + OOH creative

Reception screens, treatment-room signage, retail product callouts, exterior banners — all on-brand, print-ready PDFs. Same Brand DNA generates the digital + physical assets together so the brand reads consistent on the street + on the phone.

~$3k / quarter print savings

Lifecycle + retention creative

Booking-confirmation email hero, pre-treatment prep card, post-treatment care + upsell visuals, recall-campaign creative, VIP-tier branding. Pairs with the SMS Marketing service for end-to-end lifecycle creative + delivery.

+22% repeat-booking rate
The benchmark

Real numbers from a real operator.

Audit benchmark

A 3-location medspa we modelled cut Meta CPA 26% in 60 days

Health + wellness · medspa · 3-location US
-26%
Meta CPA
0
compliance violations
40+ / mo
on-brand assets
Pricing

What it costs, without the dance.

Wellness Ad Factory runs $4,500-$12,000/month depending on scope + location count. Brand DNA Sprint is one-time $5,000 — includes the compliance copy library setup. Volume discounts at 5+ locations.

Health + Wellness · FAQ

Five things health + wellness operators ask first.

The questions every health + wellness prospect asks on the first call. Answers in writing so you can decide before booking.

How do you handle compliance for medspa + supplement claims?

Brand DNA Sprint includes a compliance copy library reviewed against Meta Ads policy + FDA wellness-claim guidelines + state med-board language. Every creative passes through that copy library before shipping. We don't promise outcomes the law doesn't let you promise.

Will it work for both single-location + chains?

Yes. Single-location wellness studios run on the same factory as 30-location chains. Chains get per-location variants (local team photo, address, micro-offers) inheriting from the master Brand DNA. Volume discounts at 5+ locations.

Can it do supplement / packaged-product creative?

Yes. Supplement brands get product-shot composites + nutrition-fact-style cards + UGC overlays + retail standee templates. Same Brand DNA generates D2C feed creative + Amazon A+ content + retail packaging support.

How does this compare to AI ad-generator tools (AdCreative.ai etc.)?

Those generate from generic templates. Factory generates from your codified Brand DNA — your photography, your palette, your voice, your compliance library. The output looks like your brand, not like ad-generator slop. We use AI as a compression tool, not a creative shortcut.

How much does Ad Factory for wellness cost?

$4,500/month for paid social + compliance-checked output, $9,000/month with full lifecycle + in-clinic + OOH, $12,000/month for multi-location chains + supplement product line. Brand DNA Sprint is one-time $5,000.

Insights · health + wellness

What we’re writing about health + wellness.

Latest from the luup blog, tagged for health + wellness operators. Numbers, scripts, real benchmarks — everything we’d send a prospect on the first call.

More on the luup blog · new posts every Mon / Wed / Fri.

Ready for health + wellness
ad factory?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

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