2 onboarding slots open this month · we cap at 4 / mo

Sixty assets per drop —
lookbook to paid in 7 days.

Fashion brands launch 6-12 drops a year. Each drop needs lookbook + paid social + lifecycle + retail + influencer + UGC creative. Most brands stretch the in-house team or hire 4 freelancers and live with brand chaos. We codify Brand DNA, then ship 60+ on-brand assets per drop in 7 days. Drop cadence stays tight, brand stays unmistakable.

The math

What the open loop is costing you.

The conservative numbers below are pulled from luup's audit data and published industry research for fashion. Every leaky channel here is a competitor's win.

6-12 / yr
Drops per brand
Average mid-market fashion brand: 6-12 drops per year, each needing 50+ creative assets.
~3 wks
Drop creative timeline
Average freelancer-driven drop creative timeline: 3 weeks from photoshoot to shipped assets.
~50%
Brand-consistent
Estimated brand consistency rate across drops in mid-market fashion using freelancer rotation.
~$8k / drop
Drop creative cost
Combined freelancer + senior-time + agency cost per drop at the median mid-market fashion brand.
Conservative annual leak
$96k+ / yr
Just from drop creative cost over 12 months. Doesn't count the lost first-week revenue from delayed drop creative or the LTV erosion from inconsistent brand presence between drops.
  • · Glossy Fashion 2024: top-quartile DTC fashion brands ship drop creative within 7 days vs industry average 21 days.
  • · Klaviyo Fashion Benchmarks 2024: drops launching with full creative across paid + email + organic see 2.4× first-week revenue.
  • · luup audit of 2 mid-market fashion brands, Q1 2026.
The stack

Wired into the tools you already run.

Figma (Brand DNA + drop templates)Adobe CC + Capture (photo handover)Meta + TikTok Ads ManagerKlaviyo (drop email + SMS)Shopify (PDP + collection page assets)Pinterest + Instagram organicInfluencer kit handoff (Drive + WeTransfer)Print-ready PDFs (lookbook + retail)

Brand DNA in Figma — drop-template library inherits from master. Photoshoot raws ingested → AI-assisted selection + crop → branded composition → 60+ asset deliverable per drop. Pre-sized for Meta + TikTok + Klaviyo + Shopify + Pinterest. Influencer kits packaged for Drive / WeTransfer hand-off.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 7 days of kickoff. Most fashion clients start with the first two and add the rest in weeks 2–4.

Drop creative pack (per drop)

Per drop, 7 days: lookbook (PDF + web), 20 paid-social variants (Meta + TikTok), 10 email + SMS hero images, 8 PDP + collection-page assets, 6 influencer kits, 4 retail / OOH variants. Brand-locked, ready to ship simultaneously.

~3 wks → 7 days

Always-on creative refresh

Between drops: 20+ always-on creative variants per month for evergreen products + cross-collection styling. Refresh every 28 days. Replaces the 'we have nothing to post between drops' problem.

Organic engagement +40%

Lookbook + brand campaign creative

Each drop's lookbook is a brand asset, not just a product catalogue. Editorial-grade layouts, brand-DNA-locked typography, photography sequencing — print + digital ready. Replaces $5-10k freelance lookbook fees per drop.

~$5k saved per drop

Influencer + UGC creative kits

Pre-built creative kits for influencer partners + UGC contributors: brand-locked overlays, caption templates, frame specs, brand-safe colour grades. Influencer-driven content stays unmistakably your brand.

~2× UGC quality consistency
The benchmark

Real numbers from a real operator.

Audit benchmark

A $12M GMV fashion brand we modelled cut drop time-to-market by 67%

Fashion · DTC · 12 drops/year · US
21 → 7 days
drop time-to-market
60+
assets per drop
~$96k / yr
creative cost saved
Pricing

What it costs, without the dance.

Fashion Ad Factory runs $4,500-$12,000/month depending on drop count + scope. Brand DNA Sprint is one-time $5,000. High-frequency brands (15+ drops/year) priced custom; volume discounts apply.

Fashion Brands · FAQ

Five things fashion operators ask first.

The questions every fashion prospect asks on the first call. Answers in writing so you can decide before booking.

Photography — do you replace our existing photo team?

No. We use your existing photography. Most fashion brands have strong photo teams; what they lack is brand-locked composition + variant generation at scale. We start where the photo team ends.

Can it match a high-end editorial look?

Yes — Brand DNA captures editorial direction (composition rules, type pairings, colour grading, mood). Output looks like a styled magazine spread, not an ad-generator template. Higher-end brands often see this as a brand-elevation move, not just a throughput win.

How does it work with our drop calendar?

Drop calendar locked 60-90 days ahead. Photoshoot raws hit Figma 7 days before drop go-live. Factory ships full asset pack within those 7 days. Drop launches with full creative across paid + email + organic + retail simultaneously.

Multi-region launches?

Supported. Per-region variants inherit master brand (different sizing, language, region-specific copy nuance). EU + US + APAC drops launching simultaneously is standard.

How much does Ad Factory for fashion cost?

$4,500/month for paid social + always-on creative, $9,000/month with full drop creative (60+ assets per drop, 12 drops/year), $12,000/month full-stack including influencer + retail + multi-region. Brand DNA Sprint is one-time $5,000.

Ready for fashion brands
ad factory?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

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