2 onboarding slots open this month · we cap at 4 / mo

The marketing site you actually need
— shipped in 7 days.

You closed Series A. Now you need a marketing site that doesn't look like the Webflow template every YC company uses. We ship a luxury launch site in 7 business days — Vite + React + Tailwind, Lighthouse 95+, conversion-tuned to your ICP. From $8,000 one-time. Code is yours.

The math

What the open loop is costing you.

The conservative numbers below are pulled from luup's audit data and published industry research for SaaS startup. Every leaky channel here is a competitor's win.

~12 wks
Industry timeline
Average post-funding SaaS marketing site rebuild: 12-16 weeks from kickoff to live.
~$60k
Industry cost
Mid-market design + dev agency: $60k-$120k for a SaaS marketing rebuild + ongoing iteration.
~32
Mobile Lighthouse
Average post-funding SaaS marketing site mobile Lighthouse score (industry data).
~0.4%
Demo CVR
Average mid-market SaaS marketing site demo-request conversion rate (Crazy Egg 2024).
Conservative annual leak
$120k+ / yr
Just from delayed launch revenue (12 weeks of slow funnel during a critical post-funding period) + agency fees vs luup's one-week sprint. Doesn't count the conversion gap from a sub-1% CVR site that the rebuild is supposed to fix.
  • · Crazy Egg 2024 SaaS Conversion Report: median mid-market SaaS demo-CVR is 0.4% — top quartile is 2.1%.
  • · OpenView 2024: post-funding SaaS founders rank 'marketing site' as the #2 spend regret after 'first paid hire'.
  • · luup audit data, Q1 2026.
The stack

Wired into the tools you already run.

Vite + React + TypeScript + TailwindVercel / Netlify deployGitHub repo (yours from day 1)HubSpot / Pipedrive (lead capture)PostHog / Mixpanel / Plausible analyticsStripe (pricing page integration)Inkeep / Algolia (in-product docs search)Webflow CMS handover (optional)

Vite + React + Tailwind by default — fast, owned, no vendor lock. Pushes to your GitHub from day 1. Vercel deploy with preview URLs per branch. CRM lead-capture via HubSpot or Pipedrive form embed (or custom). Analytics: PostHog default, Mixpanel/Plausible/GA4 on request. Optional Webflow CMS handover for marketing-team page editing.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 7 days of kickoff. Most SaaS startup clients start with the first two and add the rest in weeks 2–4.

7-day post-Series-A launch

Kickoff Monday → live Sunday. Brand DNA captured day 1, content locked day 1, design + build days 2-4, review + polish day 5, QA + perf day 6, deploy day 7. 6-page core marketing site (home, product, pricing, customers, about, blog).

12 wks → 7 days

Conversion-tuned demo flow

Multi-step demo-request flow with smart enrichment (Clearbit / Apollo) + routing (Calendly / Cal.com / Chili Piper) + immediate CRM write. Replaces the form-and-pray approach. Median post-funding SaaS site CVR jumps from ~0.4% to 1.8%+.

~4× demo CVR

Programmatic comparison + alternative pages

Programmatic /vs/<competitor> + /alternative-to/<competitor> pages built from a single template + competitor data file. 12-30 SEO pages live in 5 days. Captures BoFu intent search traffic competitors can't ethically target.

+20-50 SEO pages live

In-product docs + changelog site

Public docs site + changelog + API reference, all on the same Vibe Code stack as the marketing site. Inkeep / Algolia search. Pushes from your engineering wiki via GitHub Action. Devs publish without leaving their workflow.

Docs ship same-day with code
The benchmark

Real numbers from a real operator.

Audit benchmark

A Series A vertical SaaS we modelled went from 0.5% → 2.2% demo CVR in 14 days

SaaS · vertical · Series A · US
0.5% → 2.2%
demo CVR
7 days
launch to live
95+
mobile Lighthouse
Pricing

What it costs, without the dance.

SaaS launch sites run $8,000-$24,000 one-time depending on page count + complexity. Most Series A SaaS clients ship at the $14,000 tier (marketing site + comparison pages + docs framework). No retainer — code is yours, ongoing iteration optional via Vibe Code retainer.

SaaS Startups · FAQ

Five things SaaS startup operators ask first.

The questions every SaaS startup prospect asks on the first call. Answers in writing so you can decide before booking.

Why not Webflow / Framer / a no-code tool?

If your marketing team is non-technical and you're <10 people, Webflow / Framer is fine. Once you have a designer + developer + you want CMS-driven blog + custom programmatic pages + product-data integration → code-based stack outperforms. Vite + React + Tailwind is the fastest stack for that profile.

What about Next.js?

Next.js is the right call if you need SSR for a complex app surface or you're building a hybrid app+marketing site. For pure marketing sites, Vite is faster to ship + simpler to own. We ship in either; Next.js is selected when the SSR + edge-rendering features earn their cost.

Will the site survive our marketing team editing it?

Yes. We hand over a Vibe Code component library (Tailwind + React) with documentation + Loom walkthroughs. Your marketing team ships new pages in hours, not weeks. For non-technical content edits we wire a Webflow CMS or Sanity headless CMS layer over the React shell.

How does this work with our existing brand?

We capture your existing brand (or build one from scratch in the Brand DNA Sprint if you don't have one) into a Tailwind theme. Every component inherits — colour, type, spacing, motion. Site looks unmistakably yours, not template-yours.

How much does the launch site cost?

$8,000 for a 6-page launch site, $14,000-$24,000 for a fuller marketing site with custom modules + programmatic pages + docs + blog. One-time fee, no retainer. Hosting is whatever you choose (Vercel, Netlify, your own).

Insights · SaaS startup

What we’re writing about SaaS startup.

Latest from the luup blog, tagged for SaaS startup operators. Numbers, scripts, real benchmarks — everything we’d send a prospect on the first call.

More on the luup blog · new posts every Mon / Wed / Fri.

Ready for saas startups
launch site?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

Closed loopShip in daysTallinn / BaliNow booking May
Luup Agency

Luup builds the AI systems your business needs to grow — websites, voice agents, automation, and the Content Factory. Shipped in days, not months.

★ Now bookingEU + APAC
The newsletter

Occasional notes on
what’s actually working.

No spam. Cancel anytime. Occasional notes only.
DOC · LUUP-FOOT-001 · © 2026 Luup Agency · All rights reserved