2 onboarding slots open this month · we cap at 4 / mo

A clinic site that books patients
— live in 7 days, HIPAA-aware.

Most clinic sites haven't been rebuilt since 2018. They look like it. Patients land, bounce, book with the practice across town. We ship a clinic site in 7 business days — booking wired to your PMS (Dentrix / Open Dental / NexHealth), HIPAA-aware patient intake, brand-locked. From $8,000 one-time.

The math

What the open loop is costing you.

The conservative numbers below are pulled from luup's audit data and published industry research for healthcare clinic. Every leaky channel here is a competitor's win.

~6 yrs
Average rebuild gap
Median mid-market clinic site age. Most are 6+ years old. It shows.
~14%
New patient site CVR
Industry estimate: ~14% of clinic site visits convert to a booking attempt vs ~32% for top quartile.
~22
Mobile Lighthouse
Average clinic site mobile Lighthouse — heavy CMS templates with no perf optimisation.
~$237
LTV per missed booking
Average lifetime patient value lost per failed online booking attempt (Solutionreach 2024).
Conservative annual leak
$120k+ / yr
Just from failed online booking attempts at the typical mid-market clinic. Doesn't count the new-patient acquisition cost wasted on Meta + Google Ads driving traffic to a site that won't convert.
  • · ADA Health Policy Institute 2024: 47% of new patients book online in 2026. Clinics without strong booking flow leak.
  • · Solutionreach 2024: average failed online booking costs $237 in lifetime patient value.
  • · luup audit of 5 mid-market clinics, Q1 2026.
The stack

Wired into the tools you already run.

Vite + React + TypeScript + TailwindDentrix / Open Dental / EaglesoftNexHealth (cleanest dental API)SimplePractice / Jane / ClinikoMindbody / Boulevard (wellness)Twilio (SMS confirmations) with BAASquare Health / Stripe (HIPAA-eligible payments)Schema.org/MedicalClinic + LocalBusiness

Vite + React + Tailwind. PMS booking wires to Dentrix / Open Dental / NexHealth / SimplePractice / Jane via API. HIPAA-aware patient intake (NexHealth handles the BAA + storage; we wire the front-end). Twilio SMS confirmations under BAA. Schema.org/MedicalClinic + LocalBusiness for local SEO. Mobile Lighthouse 95+ standard.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 7 days of kickoff. Most healthcare clinic clients start with the first two and add the rest in weeks 2–4.

7-day clinic site launch

Hero with team + treatment focus, services, providers, before/after gallery (compliance-checked), insurance accepted, locations, online booking widget. Brand-locked. HIPAA-aware. Mobile Lighthouse 95+.

12 wks → 7 days

Online booking + intake

Embedded booking widget pulling live availability from your PMS. New-patient intake form pre-populates the PMS. Insurance card photo + ID upload supported. SMS confirmations via Twilio with BAA. Replaces 'call us to book' barrier.

+200% online bookings

Multi-location group site

DSO / multi-location group: one brand site, per-location pages with local team + hours + booking. Each location has its own Schema.org/MedicalClinic + GBP-linked structured data for local SEO. New location live in 2 hrs.

New location live in 2 hrs

Treatment-specific landing pages

Per-treatment pages (Invisalign, implants, Botox, etc.) that rank for high-intent searches and convert via the booking widget. Programmatic generation from a treatment data file — 12-30 pages live on launch day.

+20-50 SEO pages live
The benchmark

Real numbers from a real operator.

Audit benchmark

A 4-chair dental practice we modelled lifted online bookings 230% post-rebuild

Healthcare · 4-chair dental · suburban US
+230%
online bookings
7 days
launch
95+
mobile Lighthouse
Pricing

What it costs, without the dance.

Clinic sites run $8,000-$22,000 one-time depending on location count + treatment-page scope. Includes PMS integration + HIPAA BAA setup. Volume discount at 5+ locations. Most clinics pay back the launch in 60 days via online booking lift.

Healthcare Clinics · FAQ

Five things healthcare clinic operators ask first.

The questions every healthcare clinic prospect asks on the first call. Answers in writing so you can decide before booking.

Is the site HIPAA compliant?

Yes when configured. luup signs a BAA. PHI flows only through HIPAA-eligible tools (NexHealth, Twilio HIPAA, AWS HIPAA, your PMS). Forms storing PHI route to your PMS via partner APIs — never to luup infrastructure. We document data flow before go-live.

Will it integrate with our PMS?

Dentrix / Open Dental / Eaglesoft via Bridge API or NexHealth abstraction. SimplePractice / Jane / Cliniko via native API. NexHealth is the cleanest unified layer when supported. We have shipped against all five.

Can it handle before/after photos compliantly?

Yes. Per-state med-board language + patient consent flow + watermark + disclaimer pre-built. Patient consent stored as audit trail. Photos served via HIPAA-eligible CDN.

Multi-location DSO?

Yes. Master brand + per-location pages inheriting brand consistency. Each location has own GBP-linked structured data for local SEO. Volume discount at 5+ locations.

How much does a clinic site cost?

$8,000 for a single-location 7-day site, $14,000-$22,000 for multi-location DSO with treatment landing pages + booking + intake. Setup includes PMS integration + BAA paperwork. Code is yours.

Insights · healthcare clinic

What we’re writing about healthcare clinic.

Latest from the luup blog, tagged for healthcare clinic operators. Numbers, scripts, real benchmarks — everything we’d send a prospect on the first call.

More on the luup blog · new posts every Mon / Wed / Fri.

Ready for healthcare clinics
launch site?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

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